The Next Chapter of Blaze n Chill

Blaze n Chill is entering its next chapter, and it feels like a natural evolution of both the brand and my life.

When I started Blaze n Chill, the mission was simple: create better ways to feel balanced, energized, and more in control of your day. I was already a parent, already juggling real responsibilities, and already thinking deeply about how I showed up for my family, my work, and myself.

For a long time, that journey was rooted in cannabinoids because they played a meaningful role in my own life for over twenty years. They supported my focus, gut health, clarity, relaxation, and ability to enjoy the moment. I believed in them because I lived them. Blaze n Chill was built from personal experience, not trends.

At the same time, the brand has always been inspired by my kids, Blaise and Kilian. They have grown up alongside this company. Kilian jokes that he is my business partner. Blaise drinks Golden Boom in her school lunch every day. They know the products, the flavors, the names, and the purpose behind them. They remind me daily that wellness is not abstract. It is practical, emotional, and lived in real time.

As Blaze n Chill grew over the last five years, I grew too. Not just as a founder, but as a father, a partner, and a person trying to live with more intention. That growth brought clarity.

I realized the future of Blaze n Chill needed to be simpler, more welcoming, and easier to understand without losing what made it work in the first place. Wellness should fit into everyday life without confusion or hesitation. It should feel familiar, not intimidating. Enjoyable, not overwhelming.

So we made a confident decision to evolve.

Today, Blaze n Chill is fully focused on functional wellness shots built with ingredients people recognize, trust, and feel quickly. Products that taste great, work fast, and support how you actually move through your day. We still care deeply about what goes into our formulas, but the experience comes first. How it makes you feel. How it fits into your routine. How it helps you show up better.

Golden Boom leads the way as our flagship. It is our modern take on energy, clean, smooth, and effective without the crash. It is made for busy mornings, workouts, long days, and everything in between. It is a product my family uses and one we continue to improve, because feeling good should never stop evolving.

And balance does not stop with energy. Calm matters too. We believe in building space to exhale, slow down just enough, and find your rhythm. That side of the brand is coming soon, designed with the same intention, simplicity, and real life use in mind.

Blaze n Chill still looks and feels like itself. The name, the optimism, and the personality are all there. But the brand has matured. It is more focused. More grounded. More reflective of how people actually live today.

This has always been a founder led brand built from real experience. It is shaped by my journey, my family, and the belief that feeling good should not be complicated.

We are just getting started, and the best chapters are still ahead.

- Founder, Matthew Murray